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Smart Data. Total Video.

When it comes to OTT advertising, Gamut TotalSM is the name you can trust.

We’re committed to helping clients navigate the evolving video landscape. Driven by data and powered by our proprietary platform, we’re redefining what smart video strategy looks like. With Gamut TotalSM, Smart Media from Cox, you get it all – total audience, total views, total reach, total transparency and total expertise.

Discover the Total Difference

Total Audience

Total Audience

We understand that it’s not just about impressions. It’s about impact. Thanks to our exclusively premium inventory, we can customize to hit the viewability you need. Our benchmarks perform above industry standard, but we can deliver 100% in view, 100% of the time.

Total Data

Total Data

Data can be overwhelming. Our in-house experts use their insights and advanced analytics to get you immediate results. That means using data-driven precision targeting, our own proprietary 1st party, ingesting client’s data, and/or 3rd party data to reach the most relevant and engaged audiences.

Total Reach

Total Reach

While many providers may have similar inventory, relationship and access levels can be very different. Gamut TotalSM offers complete customization of campaigns that's a step above, and the power of our deep relationships enables us to offer our customers unprecedented access to local markets at national scale.

Total Transparency

Total Transparency

Real time data is important, and so is accountability. The Gamut TotalSM dashboard provides granular reporting in real time- device type, network, time of day, and more. You see what we see. Now that’s transparency.

Total Expertise

Total Expertise

Gamut TotalSM was created by Gamut, a leader in the digital space for more than a decade, and Cox Media Group, a trailblazer in media for more than a century. Our in-house experts provide the insights and analytics to ensure your OTT strategy is always optimized in today's complex media landscape.